There are as many ways to train someone as there are people. Training could be unique for each person but for a large organization, that’s impossible. Sometimes we have to standardize training to best teach the content rather than trying to make training unique to each person or even an arbitrary group.
That isn’t bad, though, since it can save the organization time and money while having a similar effect to personalized training if done well. But digital training is typically more expensive if you only look at it from a dollar perspective. Let me explain.
Recording a presentation from someone who’s an expert doesn’t cost much, just set the call to record and publish that video. It’s cheap and easy to do, but what’s the true dollar cost if it’s ineffective learning-wise and time-wise? Digital training takes a lot of effort to get right but it could potentially be a lot cheaper because good digital training will likely be shorter and more effective.
Before we get too deep into digital training and whether it’s worth it or not, let me take a step back and define digital training for the sake of this blog post.
Defining Digital Training
Defining digital training is difficult since so much is digital these days. Even a webinar is technically digital training. Those meetings we used to go to in the conference room to learn something? That’s done online now in Webex, Zoom, or whatever you use. Technically that’s also digital training.
We define most of the training solutions we create for organizations as digital training. That comprises self-paced courses (eLearning), training videos, contextual help, and even performance support that’s delivered digitally.
For the sake of this article and ease of cost analysis, I’m going to use eLearning as the standard training type for this article. It’s typically more expensive than performance support and training videos, but it’s either on par or less than contextual help.
So, while digital training is broad in definition, eLearning is the standard form of digital training especially when it comes to asynchronous digital training.
While digital training in the self-paced form (eLearning) can be relatively expensive, there are benefits. Let’s take a look at some of those benefits so this article isn’t simply based on the cost. Cost is important but it shouldn’t be the only factor in any decision.
The Benefits Of Digital Training
There are of course hidden costs to not training employees well. But there are also tons of benefits that come with digital training. Sometimes you have to weigh benefits, drawbacks, costs, and more when deciding if digital training, eLearning, or something else is the right choice for your project.
When we go through a needs analysis with you (even if it can’t tell you everything), we don’t just help you determine if you even need training. Part of that process is to help you decide what the best type of training is, digital or not.
Here are some of the benefits of digital training.
- Always Open: It’s always open and always available for employees to take it. Whenever they have the time, that’s the time to learn.
- Self-Paced: Employees can not only take it when they want, they can take it at their own pace or break it up however they want.
- Interactive: You can do a lot to make digital training interactive including scenarios, activities, software simulations, and more.
- Flexible: How you build digital training is flexible from how you break up the content to if and how you test the content or even if employees can test out.
- Time-Saving: Typically digital training saves a lot of time over its non-digital counterparts. There’s no travel, everything is well-planned, and it’s generally easier to help save employees time.
The list could go on but for the sake of this article, I’ll leave it at that. This article is all about whether digital training is worth the cost or not. While it can be done on the cheap, as with most things you’re going to get what you pay for.
When Digital Training Is Worth It
Digital training scales well. The more people you’re trying to train, the more cost-effective it will be. The cost of creating digital training generally stays the same no matter how many people take it. While there are modest increases in cost because of hosting and traffic to your LMS, those costs are minuscule.
An eLearning course that costs $20,000 to create will cost nearly that same amount with 100 being trained or 40,000 being trained. That means that the cost per person for 100 people would be $200 per person which is quite a bit. When training 40,000 people then the cost per person is only 50 cents.
Depending on who the training is for and the cost/benefit it could be worth $200 per person. But, in most cases, it’s not efficient or worth it to build digital training for only 100 people.
That’s the magic of digital training. You can take advantage of economies of scale with digital training which you can’t do with traditional training or even synchronous digital training such as virtual instructor-led training. That’s one reason we don’t do any instructor-led training, we find the same can be accomplished with eLearning at a fraction of the cost.
While there’s a clear line of when digital training will be worth it for you, there is no exact line. It’s all about measuring the value of the training vs how many people will benefit from it. When fewer people are affected by training, unless the cost savings are there, it’s simply not worth it.
You likely already have a good idea when digital training isn’t worth it, but let’s take a deeper look at the specifics of when it simply isn’t worth it.
When Digital Training Isn’t Worth It
As you probably saw in the section above, it’s probably not worth it to create a whole eLearning course for only 100 people. The value it creates isn’t enough unless those who are taking it either pay for it or the course is going to create a high level of value. That could be a course for top sellers who then turn around and turn the $200 cost in training into $2,000.
It’s all a matter of the actual value the course creates as opposed to the actual cost itself. It doesn’t matter if the course costs $20,000 to create if it brings in $100,000 in the end. That is unless the same results could have been achieved with another method of training that cost significantly less.
As a rule of thumb, though, eLearning isn’t typically worth it for less than 500 people being trained unless for high-value training. The most important thing to do is a cost-benefit analysis for every course whether it’s eLearning or something else. That’s up to every department to do to make sure they’re being a good steward of their organization’s money.
When it comes to digital training, it’s not always as straightforward as the number of employees being trained. Let’s take a look at some of the other factors that affect how much digital training costs and how much value it brings to the organization.
Factors That Affect The Cost Of Digital Training
In my examples above I used $20,000 as the cost. That is just a made-up number for likely a complex eLearning course with a significant amount of interactions. Or it’s the cost of a realistic software simulation built for an application that’s going through rapid changes and the training needs to be updated regularly.
But, the actual cost of the course could be a lot less or even a lot more. It all depends on the course requirements. So, a relatively simple course could cost only $10,000 and return $1,000 for each person who takes it. Maybe it’s a course that’s sold for $1,000 or perhaps the results an employee gets from it earn the organization at least $1,000.
In that case, a course that costs $10,000 to make would only need to be taken by 10 people to be worth it to break even. Beyond that, it’s all profit!
Many things can affect the cost of the course including the following.
- SME: It could be that working with the subject matter expert (SME) of the project is quite costly or the organization has to hire outside the organization to get access to the SME.
- Interactivity: The level of interactivity in a course will change the cost of creating the course significantly.
- Professional Content: It may be that a professional voice-over artist is needed or perhaps a video designed by a video production company. Then there are things like special custom illustrations for the course. All of these things can affect the cost.
- Content: The content itself can change how much it costs. Some content is more complex to work through and build training for while sometimes it’s easier.
- Realistic: Building a software simulation for an entire application will cost more than building a simulation for a small part of it.
As you can see there are a lot of factors that can affect how much digital training costs. This isn’t even a comprehensive list. When it comes to making the judgment for whether digital training will be worth it or not, it’s also good to know some of the alternative solutions.
Let’s take a look at some of the cheaper solutions, including some that we’ve used when time or money didn’t permit something more complex.
Cheaper Solutions When Digital Training Won’t Work
Sometimes it’s not worth the cost to develop a self-paced course but training still needs to be done digitally. Here are some solutions we’ve used for projects that don’t have the timeline or budget available to develop quality digital training.
If the value of training isn’t there, either because it doesn’t bring enough value or touch enough people, these solutions can work too. And sometimes it doesn’t come down to money at all. We’ve implemented some of these solutions for a combination of several reasons including there not being enough time to create complex digital training.
If time is the constraint, it’s possible to do something quick and easy for a temporary rollout while something better is being created. These are the three situations when this type of rapid training solution might be needed.
- When there’s not enough time to produce a higher-quality digital training.
- When it doesn’t touch enough people and won’t make it cost-effective.
- When low-quality and quick don’t impact the performance outcome at all.
For the first two problems, there’s likely a solution that will work. While the solution isn’t always ideal, sometimes you have to do what’s necessary. If time permits later on and the benefit is still there, it’s always possible to go back to create something better.
What To Do When There’s Not Enough Time
When there’s not enough time to develop complex eLearning for training, rest assured there are solutions that will work. The solution typically isn’t a long-term solution and it won’t be as cost-effective, but it could work in a pinch nonetheless.
We’ve been in situations before where employees needed to be trained within two weeks. Under no circumstance is that ever enough time to create a quality self-paced course. Our solution for this is to typically record a session with the subject matter expert via Webex, Teams, Zoom, or whatever tool is your preference.
We then take that recording and publish it as a low-fidelity training video.
Keep in mind that this solution is quick and dirty. The training is often significantly less effective than eLearning (longer, less organized, more confusing) but if it’s better than nothing, we do it.
Not only is it not likely as effective but it can potentially waste a lot of time. While eLearning is well-organized and streamlined, these recordings can run twice or even three times longer than a self-paced course. That’s because they’re poorly planned and recorded hastily with no analysis or design happening at all (where training goes to DIE).
This is a solution that should only be done in a time crunch and should be fixed as soon as possible. If employees will continue to need the training then the time should be spent to do it right.
When Training Doesn’t Touch Enough People
If a course will never touch enough people, perhaps 10-20 a year, sometimes it’s better to simply perform the training one on one. It can be just as effective with a good plan but won’t take as much time as preparing and building a course.
In some cases, this can even be considered white glove training because you get someone walking you through it in a personal session. Not only that but employees can ask questions and get answers in real time.
With so few people needing to be trained on a subject, this likely wouldn’t even be a temporary solution. It’s perfectly fine to leave some topics as one-on-one training for as long as it’s needed. It’s doubtful anyone will complain.
The best part about this solution is that not a lot of time will be wasted since few people require training anyway. You aren’t wasting time creating it and any time wasted in the session won’t be too high because so few people are being trained.
Now you should know when digital training is a good solution for your organization’s training needs and when it isn’t. If you have answers to two important questions then you can easily figure out if it’s worth it.
- How many people need to be trained?
- What’s the real value of the training?
If the answer to those questions makes digital training worth it, go for it! With great enough numbers, even a course with no clear monetary value can be cheap enough that it’s worth experimenting. Of course, you’d have to have some idea, even loosely, whether some benefit could be extracted from the training across all employees or if it’s simply required training.
It’s all about the cost-effectiveness being weighed against your needs and the audience size.
We’d love to work with you to help determine if digital training is a good answer for a problem you’re experiencing with corporate technical training. Or, if your IT department is rolling out a new system to non-IT employees, we’ll help you decide the best way to train employees.
Schedule a free consultation with us and we’ll help your next IT project be more successful and help bring more value to your IT department projects.