If your team completes a beautifully designed course and nothing changes in the metrics that matter, was it actually “good” training? Or just a well-produced distraction?
This is one of the biggest issues in training departments. Pretty tools and design pull people in, but the most important part, making an impact on employees’ ability to work better, is overlooked or completely ignored.
In software training, “good” can be the enemy of “right.” A slick course with polished visuals, knowledge checks, and a certificate may feel like progress, but the business impact lens asks a tougher question: Does this learning experience measurably improve performance at the lowest possible cost?
Training that looks good might not really matter. The right solution is better than good training.
And then sometimes the honest, high-value answer is not creating another course at all. Heck, it might not even be a training issue at all! It could be a job aid, an in‑app prompt, a change to default settings, a micro-fix in workflow, or even something as simple as motivation.
This post will take you through the often-overlooked enigma of evaluating software training investments, uncover hidden costs, and select the right learning experience, one that optimizes for outcomes, not optics.
The Hidden Costs of “Good” Training
Good training is important, but only if it’s the right training and done well, too. And training isn’t always the right solution, either. When training is the default solution, organizations often miss the full cost picture.
A “good” course isn’t free just because the LMS can host it. There are many costs involved in creating training, and the higher the quality, the more costly it becomes. Higher quality doesn’t help people learn if it’s not instructionally sound and doesn’t solve a real business problem.
These are some of the costs involved in training.
Direct development costs
- SME time spent with instructional designers to script, review, and more.
- Instructional design, media production, and QA.
- Tools (authoring tool licenses, voiceover, if not the dreaded AI-synthesized voice, but that also costs time).
Employee opportunity costs
- Hours pulled from productive work (often multiplied across hundreds or thousands of employees).
- Cognitive load and context switching.
- Learning features they may never need.
Downstream operational costs
- Maintenance with every release (screens, steps, terminology change).
- Support load when training and UI diverge (“the video doesn’t match my screen”).
- Lower confidence if content gets stale, reducing trust in future enablement.
The biggest hidden cost is training that doesn’t move the business needle. Even if employees rate training highly, smile sheets aren’t a strategy. If error rates or adoption don’t budge, you’ve paid twice, once to build it and again in opportunity cost.
What Makes a Learning Experience “Right”?
The right learning experience is the smallest intervention that reliably improves the metric you care about. That is, if a learning experience is even needed. Sometimes, business partners jump right to training as the solution. That’s not always the case, and the right analysis must be performed to ensure training isn’t assumed but actually needed.
Think of it as performance engineering rather than “course creation.” It’s about target outcomes, not creating courses, good or bad.
A “right” learning experience is:
- Aligned to a concrete performance goal (e.g., “Reduce invoice processing time by 20% within 60 days” or “Increase correct case categorization to 95%.”)
- Workflow-native (Users learn in context, not in a separate universe that they have to connect with how they’ll do the work. Embedded tooltips, on-demand help, realistic story-based software simulations, and step-by-step job aids beat long-form content that’s not in context for their jobs.)
- Scoped to the moment of need (For rarely performed or high-stakes tasks, a searchable, visual job aid may outperform recall-dependent training.)
- Designed with the system (Sometimes the best “training” is a UI tweak, an automated default, a guardrail, or a template that makes the right path the easy path.)
- Measured by outcomes, not completion (The KPI determines whether the solution worked. Completions and quiz scores can be health signals, but they’re not business impact.)
When No Training Delivers Better Return
Training isn’t always the best solution. Counterintuitive? Maybe to those who love to build courses. But here are common scenarios where no formal training is likely the most cost-effective training:
- The software is “intuitive” or infrequently used: If users can accomplish primary tasks with built-in labels, icons, and basic onboarding, formal training adds marginal value. Provide a searchable help page and let usage data tell you if friction emerges. Just be careful with the vague concept of intuitive. This can get people in trouble because one person’s intuitive is another person’s nightmare.
- A design change eliminates the problem: Instead of training users to avoid an error-prone step, adjust defaults, add constraints, or automate validation. Prevention beats remediation.
- The issue is policy, not proficiency: If noncompliance is intentional or due to misaligned incentives, training won’t fix it. Solve the incentive or policy mismatch first.
- The task is rare and critical: Don’t force memorization. Provide an authoritative checklist, decision tree, or guided walkthrough that users can open when needed.
- The moment of need can be handled in-app: Contextual tips, inline examples, and “show me” overlays meet people where they click, without a separate learning event. This is technically a form of training, but it delivers the most important information inline when needed rather than requiring people to learn it when they don’t need it.
In each case, the right choice conserves budget and employee time while better protecting performance.
A Practical Decision Framework (Use This Before You Build Anything)
Here’s a five-step, business-first process you can run with stakeholders in a day or two to decide whether training is warranted and what type to deploy.
1) Diagnose the performance gap (not the content gap)
- Define the job-to-be-done: What must users be able to do in the software?
- Find the friction: Analyze support tickets, error logs, time-on-task, and drop-off points. Listen to call recordings and shadow users for 30 minutes. Sometimes, screen recordings will tell you the most important story.
- Classify the root cause:
- Knowledge/skill?
- UI/UX/tech constraint?
- Process/policy bottleneck?
- Motivation/incentives?
If the root cause isn’t knowledge or skill, training is usually a poor first choice.
2) Choose the KPI and target delta
- Pick one primary KPI tied to business value: first-time-right rate, cycle time, adoption/active use, help-desk tickets per user, rework rate, or time-to-proficiency for new hires. The business has often already defined a KPI for the software, so why not work off of that?
- Set a target and timeline (e.g., “Cut ticket volume for ‘export errors’ by 30% within 45 days”).
3) Inventory solution options with costs
For each option, estimate build cost, employee cost, and maintenance cost:
| Option | Example | Build Cost | Employee Cost | Maintenance |
|---|---|---|---|---|
| UX / Default Change | Pre-populate fields; lock risky settings | High | None | Low–Medium |
| In-App Guidance | Tooltip, step overlay | Low-Medium | Minutes | Medium |
| Job Aid / Checklist | One-pager/flowchart | Low | Seconds–Minutes | Low |
| Targeted Microvideo | Short microlearning video | Low–Medium | 2-3 minutes | Medium |
| Scenario Simulation | Hands-on practice | Medium | 5–15 min | Medium |
| Full Course | Course in the LMS assigned to employees | Medium | 5-20 minutes | Medium |
Pick the smallest solution that can plausibly move your KPI.
4) Pilot and measure
- A/B test or phased rollout: 50 users with intervention vs. 50 control, for 2–4 weeks.
- Gather both signals: KPI movement + short user feedback (“What was still hard?”).
- Decide to scale, tweak, or kill quickly.
5) Institutionalize the learning asset (or the non-asset)
If it worked, keep it and continue to look for ways to improve. That might mean adding an in-app link, knowledge base entry, searchable tags, and an update cadence tied to software changes. If the best solution was no training, document the rationale and the alternative (e.g., UX change) for stakeholder visibility.
Where Right ≠ Course
These scenarios are some great examples of when the right solution isn’t a course at all. Those are the times when training can safely be ditched to benefit employees and the business, too.
Feature adoption lag
- Symptom: New reporting feature is underused.
- Root cause: Users don’t see the “so what.”
- Right experience: One in-app nudge, email, or message showing “3 mins to generate your weekly report” that comes from a well-respected leader. KPI: adoption rate and time on task.
- Why not a course? The feature is simple; value framing, not skill depth, is the barrier.
High rework in data entry
- Symptom: Frequent formatting errors in an import template.
- Root cause: Ambiguous field examples.
- Right experience: Improve template with clear sample rows, validation rules, and on-hover help. KPI: rejections per 1,000 imports.
- Why not a course? One-time template fix beats ongoing training and reminders.
Rare, high-stakes task
- Symptom: Quarterly export with strict compliance steps.
- Root cause: Low frequency, high complexity; memory decays.
- Right experience: Step-by-step checklist + 3-minute refresher video; available just before the window opens. KPI: first-time-right rate.
- Why not a course? Retention between quarters is poor; reference beats recall.
The Training Decision Scorecard (Use and Share)
These simple questions make it easy to determine whether training is the right decision. If it’s right, continue creating something good. Here’s how to use it.
Rate each item 1–5 (5 = strong yes). If the total is ≤12, training likely isn’t the primary solution.
- The performance gap is primarily knowledge/skill.
- The task is frequent enough to retain from training.
- The UI is stable for the next 6–12 months.
- The metric we’re trying to move is employee-controlled (not policy/system-driven).
- No faster UX/process fix would eliminate the need.
- We can deliver training that is accurate to or in the workflow (not just out of context).
If your score is low, explore UX changes, defaults, guardrails, job aids, and in‑app guidance before building a course. Every time you’re thinking of using training, ask these questions first and rate your score.
Handling Common Objections
Yes, sometimes it’s hard to choose the right learning experience when it’s not training. It doesn’t help that leaders constantly come to learning and development asking for training. The best answer is rarely to say yes without much thought.
Sometimes we need to object to training and say yes only to the things we know will make a big impact. Whether you’re a business leader or L&D leader, it’s important to know when to say no.
Learn to push back and ask questions rather than accept that training is the answer.
Whatever the objection is to you saying no, these response methods will help you navigate your no more confidently.
“But leaders asked for a course.”
Offer a data-backed pilot: “We can ship a targeted job aid in 5 days if you can measure ticket reduction. If it underperforms, we’ll build the course.”
“Compliance needs proof of training.”
Design a micro compliance asset that links to more information. Users must attest to receiving the information. Collect performance data (e.g., task completion logs) as the real evidence.
“Users prefer videos.”
They prefer getting unstuck fast. Provide a 90-second clip alongside a one-page visual. Track which one gets used and what moves the KPI.
“We already budgeted for a course.”
Use the value model: show the savings of a smaller intervention and propose reinvesting the surplus into UX or advanced enablement where it matters.
How to Operationalize This in Your Enablement Org
How do you choose the right learning experience over something good, even if that means no training at all? These simple methods will help ensure the right learning experience is the best one.
- Adopt a “training last” mantra: not because training is bad, but because it’s not always the right solution, and some approaches are cheaper yet more effective.
- Make job aids the go-to: versioned, searchable, and linked inside the app. Treat job aids or KB articles like product features, not attachments.
- Make learning a business impact: track usage of aids, in-app prompts, and simulations. Correlate with KPIs (tickets, cycle time, adoption).
- Publish a quarterly impact report: before/after metrics per intervention. Celebrate training wins that correlate with business impact, not the number of courses published or employees trained. That means nothing.
Wrap Up
“Good” training is easy to recognize. It looks polished and makes us feel productive. But the right learning experience is judged by one standard: it changes the metric the business cares about at the least cost and with the least friction.
In software environments, the right answer isn’t always easy or obvious. Sometimes it might be smaller interventions closer to the workflow, other times it might be full onboarding to ensure employees have more training. And then there are those times where no training at all is the best solution.
If you’re about to kick off a course, pause and ask:
- What’s the KPI?
- What’s the root cause?
- What’s the smallest intervention that will move the KPI and solve the root cause?
- How will we know in two weeks if it worked?
Make those questions your default, and you’ll consistently choose the right learning experience, protecting your budget, your employees’ time, and your business outcomes.
Ready to stop wasting time and money on training that looks good but doesn’t deliver results? The right learning experience starts with a clear strategy, and that’s where an instructional design consultant can help.
Let’s analyze your software training challenges, uncover hidden opportunities, and design solutions that actually move the needle. Schedule a consultation today and make every learning investment count.
